As consumer shopping behavior continues to evolve, so does what we learn from it. How to collect and leverage zero-party data to improve an automotive dealership's customer experience and marketing success is one of those findings. Know what 3 Birds already knows - and ask us how we can help.

Intent data drives sales growth and increases ROI with insight into a consumer's purchase intent. This allows your dealership to identify where they are in buying journey and inform highly personalized and dynamic responses.

Build transparent customer relationships & recoup revenue previously lost to 3rd parties. Discover best practices, how to collect it, and CDP technology to streamline your process.

Kristen Judd, CEO & Co-Founder of 3 Birds Marketing, shares a success story of how one dealership immediately maximized a profitable opportunity with a lease-ending customer uncovered in their own database.

4th in our Path of Technology series, we explore the 5 various data milestones currently utilized in automotive retail sales. In this series, we tackle the truth about data points.