The DDE Program Can Include The Following Components:
Scorecard and universal metrics for evaluating dealerships’ overall digital presence & performance, including Next Steps, identifying areas for improvement, AND providing store-specific action plans for improving presence, traffic, and conversion.
Online knowledge center with digital training materials and best practice guides for improving dealer digital presence and process.
Interactive tool for monitoring your dealership’s online reputation AND that of competitive dealerships within the same market.
Roll-up reporting on DDE performance of all dealerships broken down from the regional, district, and store levels is currently provided in Tableau based reporting. Utilization reporting is also available to determine user interaction with the portal both at delivery and between evaluation periods.
DDE works across 3 tiers...
Tier 1: Manufacturers & Large Groups
Enterprise-level roll-up reporting is provided for all parts of the program; can be structured to facilitate analysis by infinite grouping categories. Configurable permission levels allows established role-based access and usage rights. In-depth analysis provides comprehensive insight into online review performance vs. competitive brands plus further analysis between DDE and Neighborhood Watch and other business data to refine criteria and scoring and advance key business and financial objectives.
Tier 2: Regions, Associations, & Agencies
Tier 3: Dealerships
Online Consumer Experience Audit
The 3 Birds DDE Program provides a “virtual dealership” scorecard for dealerships that captures more than 150 online data points all along the path that today’s consumers take when researching where to purchase or service a vehicle.
Recognizing that nearly every car buyer now begins the buying process by conducting research online, that more and more consumers are having no direct contact with the dealership before visiting the dealership, and that many consumers are visiting less than two dealerships before buying, maintaining a positive online presence and providing an outstanding consumer digital experience has never been more important.