DIGITAL DEALER EVALUATION DDE™

Track Digital Presence | Actionable Insight | Improve Consumer Experience & Digital Expertise
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The DDE Program Can Include The Following Components:

Digital Evaluation
3 Birds Academy
Neighborhood Watch
Enterprise-Level Roll-Up Reporting
Digital Evaluation

Scorecard and universal metrics for evaluating dealerships’ overall digital presence & performance, including Next Steps, identifying areas for improvement, AND providing store-specific action plans for improving presence, traffic, and conversion.

3 Birds Academy

Online knowledge center with digital training materials and best practice guides for improving dealer digital presence and process.

Neighborhood Watch

Interactive tool for monitoring your dealership’s online reputation AND that of competitive dealerships within the same market.

Enterprise-Level Roll-Up Reporting

Roll-up reporting on DDE performance of all dealerships broken down from the regional, district, and store levels is currently provided in Tableau based reporting. Utilization reporting is also available to determine user interaction with the portal both at delivery and between evaluation periods.

Great digital experiences are no longer a pleasant surprise. Consumers expect them. Are your dealerships delivering or driving people away?

Our DDE works across 3 tiers...

Tier 1: Manufacturers & Large Groups

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Enterprise-level roll-up reporting is provided for all parts of the program; can be structured to facilitate analysis by infinite grouping categories. Configurable permission levels allows established role-based access and usage rights. In-depth analysis provides comprehensive insight into online review performance  vs. competitive brands plus further analysis between DDE and Neighborhood Watch and other business data to refine criteria and scoring and advance key business and financial objectives.

Tier 2: Regions, Associations, & Agencies

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Clearly defined universal metrics for measuring digital presence enable field-travelers who support dealerships to act as trusted digital consultants. Interactive roll-up reporting is structured to facilitate training efficiency and to scale improvement with easy identification of dealerships with the same opportunities for improvement.

Tier 3: Dealerships

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DDE goes beyond identifying problems or simply providing a score. Every evaluation includes a dealer-specific action plan and all of the training materials and resources necessary to execute on that plan.

Monitor & Manage Related Objectives Across Large Dealer Bodies

The 3 Birds DDE Platform and Program infrastructure can be applied to advance other key business objectives and initiatives by capturing universal metrics, providing consumer experience expertise, and surfacing insights across large dealer bodies.

Online Consumer Experience Audit

Compliance

Vendor/Program Management

Mystery Shop

...And More!

The 3 Birds DDE Program provides a “virtual dealership” scorecard for dealerships that captures more than 150 online data points all along the path that today’s consumers take when researching where to purchase or service a vehicle. 


Recognizing that nearly every car buyer now begins the buying process by conducting research online, that more and more consumers are having no direct contact with the dealership before visiting the dealership, and that many consumers are visiting less than two dealerships before buying, maintaining a positive online presence and providing an outstanding consumer digital experience has never been more important.


Learn more about our other digital marketing and software solutions for automotive dealerships below - and ask us about bundled program pricing!

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