As consumer shopping behavior continues to evolve, so does what we learn from it. How to collect and leverage zero-party data to improve an automotive dealership's customer experience and marketing success is one of those findings. Know what 3 Birds already knows - and ask us how we can help.

Review building should be practical, timely, and effective for a range of different reviewer types and customer happiness. In fact, building reviews from your first-party data should be part of your lifecycle messaging and not an afterthought. Here's how.

In follow-up to our first blog in an unfolding series, we've walked through 5 various data milestones down the 'Path of Technology' most predominately used in automotive digital retail sales. Here, we tackle the truth about artificial intelligence (AI).

4 old technologies that set 3 Birds apart as the best-in-class new technology coming to automotive. Learn more about how small changes make all the difference in data, CX, and your dealership's ROI.

Personalization is the future of marketing. Use it to optimize the path to purchase and develop vehicle interest into full-blown purchase intent and influence the sale.