White Papers
The conventional wisdom in owner retention is the typical OEM programs with offers timed around equity position and trade cycles. But does that conventional wisdom hold up?
The debate about putting actual inventory in Digital Marketing email, newsletters, conquest campaigns and the like has been being waged for some time. What is the right answer?
This brief paper introduces the 3 Birds trade-in value tool and illustrates its value as a compelling reason for consumers and prospects to engage with dealers.
The Digital Newsletter (or as we like to call it, 'Temperature Gauge')is as close to the one “essential” piece of customer communication a dealership can use today. Learn why in this free white paper.
