Intent data drives sales growth and increases ROI with insight into a consumer's purchase intent. This allows your dealership to identify where they are in buying journey and inform highly personalized and dynamic responses.

A recent article by SEJ recommended that companies take another look at their strategy NOW to prep for what's NEXT. Here's our take on shifting digital marketing trends in 2021.

In follow-up to our first blog in an unfolding series, we've walked through 5 various data milestones down the 'Path of Technology' most predominately used in automotive digital retail sales. Here, we tackle the truth about artificial intelligence (AI).

4th in our Path of Technology series, we explore the 5 various data milestones currently utilized in automotive retail sales. In this series, we tackle the truth about data points.

In follow-up to our first blog in an unfolding series, we took a trip down memory lane through what we've coined the Path of Technology. Here, we tackle the truth about Algorithms.