Troy Smock

Chief Product Officer

Troy Smock - Chief Product Officer
In my 20+ years of Automotive Software experience, I’m thrilled more than ever to join the 3 Birds Marketing Team.  This is both a unique and opportune time to enable dealerships to leverage technology to communicate to consumers through the consumers desired communication channel and schedule and provide them meaningful contact when buying or servicing their vehicles at their dealership.

I’m on the Chico’s State University’s Digital Marketing Advisory Council. Active in my local community as the VP of our Little League where I’m passionate about giving back and providing baseball to the youth or my community.  I’ve volunteered for the past 8 years and coached for 6 years. I’m a dog lover and have a mini-schnauzer and a schnoodle who are still pups.


What is your favorite 3 Birds’ Core Value?

Elevate and Appreciate the Team because a company’s growth comes from within and a team is stronger than any one individual. 

The last thing you binge watched (or binge listened)?

"Cobra Kai"

When not at 3 Birds, what do you like to do?

When I’m not working I enjoy being plugged into the family and all things sports and I’m an avid golfer and die hard baseball fan. 

If you had to pick just one food to eat for the rest of your life, it would be?


What is your 6 word memoir?

Excellence does not require perfection.