The Digital Evaluation Program Can Include The Following Components:
Scorecard and universal metrics for evaluating dealerships’ overall digital presence & performance, including Next Steps, identifying areas for improvement, AND providing store-specific action plans for improving presence, traffic, and conversion.
Online knowledge center with digital training materials and best practice guides for improving dealer digital presence and process.
Interactive tool for monitoring your dealership’s online reputation AND that of competitive dealerships within the same market.
Roll-up reporting on Digital Evaluation performance of all dealerships broken down from the regional, district, and store levels is currently provided in Tableau based reporting. Utilization reporting is also available to determine user interaction with the portal both at delivery and between evaluation periods.
Our Digital Evaluation works across 3 tiers...
Tier 1: Manufacturers & Large Groups
Enterprise-level roll-up reporting is provided for all parts of the program. Roll-up reporting can be structured to facilitate analysis by groupings such as regions, areas, award-winners, dealership groups, Twenty groups, certified vendors, and so forth. Our system has configurable permission levels, allowing established role-based access and usage rights. Our in-depth analysis provides comprehensive insight into the performance of a specific dealer body on online review sites as compared to competitive brands. Additionally, further analysis of correlations between Digital Evaluation and Neighborhood Watch performance and other business data is available. This can be used to refine criteria and scoring to advance key business and financial objectives.
Tier 2: Regions, Associations, & Agencies
Tier 3: Dealerships
Online Consumer Experience Audit
The 3 Birds Digital Evaluation Program provides a “virtual dealership” scorecard for dealerships that captures more than 150 online data points all along the path that today’s consumers take when researching where to purchase or service a vehicle. Recognizing that nearly every car buyer now begins the buying process by conducting research online, that more and more consumers are having no contact with the dealership (no forms submitted, no email, no telephone call) before visiting the dealership, and that many consumers are visiting less than two dealerships before buying, maintaining a positive online presence and providing an outstanding consumer digital experience has never been more important.