You invest heavily in attracting and acquiring leads. Shouldn't you maximize every opportunity to convert each one of them to a sale?
You've heard us talk about the power of our Lead Accelerator, including our recent dealer results. Now, consider that 3 Birds is not only the best in automotive lead follow-up, but that this critical early-funnel process is a key safety net for all your lead sources and money spent on obtaining leads.
How?
KEEP LEADS FROM FALLING OUT OF YOUR FUNNEL
There are several reasons a lead might fall out of your funnel or waste marketing budget:
- Lack of persistent sales follow-up
- Hope and spray marketing tactics
- Filtering out low-hanging sales offers only
- Over market with the wrong message
The solution is typically to buy more leads, rinse, and repeat - even knowing less than 70% will convert.
Not at 3 Birds.
START CLEAN
Instead, we start before your leads enter your pipeline; ensuring that the data from both your CRM and DMS is systematically scrubbed for quality so that you can trust the information that end up in your funnel from the very beginning.
WARM THEM UP - KEEP THEM HOT
We then spark engagement with every lead through email as the most efficient, cost effective, and highest converting communication available. We hyper-personalized your message and VIN-to specific inventory that dynamically updates in real-time according to their interactions with your dealership; from changes in their make and model interest down to purchase intent. Marketing according to consumer behavior allows us to pivot with your shopper to keep your brand in play and in the lead.
ALWAYS ON - ALWAYS WORKING FOR YOU
While there is much more to this story, if you are reading this, you are most likely helping to make that your dealership website is well-optimized and that you are driving consumer traffic to it. You probably also buy third party leads. You are doing a great job investing in lead generation! But most of them aren't worked for more than 10-15 days.
In fact, it's found that:
- 48% of salespeople never follow up with a prospect.
- 25% of salespeople make a 2nd follow-up before stopping.
- Only 10% of salespeople contact prospects more than 3X.
Despite the fact that 80% of prospects aren't sold until the 5th-12th contact!
Lead Accelerator was designed to make sure that your leads receive quality responses and continue to be tracked and worked even as the vehicle of interest changes. It continues to follow up with all leads for up to 12 months depending on the state in case they come in-market again for sales, parts, and service.
THE BOTTOM LINE
Across the board, Lead Acceleratorconverts up to 73% more leads for our dealers with a 27% faster conversion rate.
Close more leads...and close them faster.