Dealer Success Story

14.10.20 10:42 PM By Gina

Northeast Hyundai Dealership Dominates Web Traffic

Traffic driven to the dealership's website outranked other industry referrals in multiple key performance indicators. 

Here are those results...

Jack said YES!  YES! to every deal that came to the Dealer's virtual showroom, that is.  And YES! to 3 Birds who delivered an email promoting the Northeast Hyundai dealership's YES! event just in time for its weekend start. Results were measured for the 2-day period on the Monday following YES! with solid performance with quick turnaround. 

DID YOU KNOW?

The ROI on email is 40:1. Meaning, for every $1 spent on email, the dealership will see an average return of $40.

BLUE SKY DASHBOARD QUICK STATS

Our Blue Sky Dashboards put actionable Prospect, Sold, Service, and Retention data and performance metrics at your fingertips. Conversion by campaign, customer segments, 3rd party lead sources, and sales and service staff are all included in our enhanced DRIVER PACKAGES


At it's most basic, you are able to, of course, track key performance indicators such as email open and click rates based on total and unique opens and clicks. The YES! Weekend email resulted in above average KPIs with a  23.11% Open Rate and 16.91% Click-to-Open Rate.

DEFINITIONS

OPEN RATE is anyone who opens the email

CLICK-TO-OPEN RATE is the percentage of openers who also clicked to engage within the email

DRIVING WEBSITE AND SHOWROOM TRAFFIC, CONVERSIONS, AND SALES

Results were measured for the 2-day period on the Monday following YES! with solid performance with quick turnaround:

  • The email was the #4 source of overall referral traffic to the dealership website for the weekend with only Google, Google CPC, and Direct traffic ahead of 3 Birds.
  • 3 Birds' targeted not only drove traffic to the website, but consumers spent above-average time on the site once there.
  • Google Analytics show that the 3 Birds' email resulted in 5 transactions (so far!), the 2nd highest of all top 10 sources.
Actual Google Analytics Results

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CUSTOMER JOURNEY

Customers who spend more time on the dealership's website are more likely to engage farther. By tracking how many pages deep they shop, and following the path of exactly what pages are clicked, we are able to quarterback a confident handoff to their Sales and BDC teams for follow-up in real time. For example, in the screenshot above, it appears that the customer listed first is interested in a new Hyundai Kona based on their click path after opening and clicking through the YES! weekend email and clicking through 51 pages of the website.

DOWNLOAD THE MINI CASE STUDY

If you haven't already, we invite you to reach out and schedule a strategy session if you are interested in learning more about 3 Birds' business and consumer intelligence platform.  We'd love to help find new ways to help drive more traffic to your website and find new opportunities within your own untapped consumer base!