Northeast KIA Dealer Propels Sales and Service Revenue to Exceed Goals
A staple in the northeast for over 45 years and steadfast believer that "the most valuable asset of a firm is its good name" with core values of "putting their co-workers and customers interests first", this successful Kia Dealer chose 3 Birds as an essential partner to their business, holding to the highest standards. Blazing the trail among its 5-store group, they have been driving new sales and service opportunities and crushed revenue goals with fast momentum every since.
The ROI on email is 40:1. Meaning, for every $1 spent on email, the dealership will see an average return of $40.
BLUE SKY DASHBOARD - MARKETING PERFORMANCE
Our Blue Sky Dashboards put actionable Prospect, Sold, Service, and Retention data and performance metrics right at your fingertips. Conversion by campaign, customer segments, 3rd party lead sources, and sales and service staff are all included in our ENHANCED DRIVER PACKAGES.
At its most basic, you can track key performance indicators such as email open and click rates based on total and unique opens and clicks. The KIA dealership in our case study resulted in above-average KPIs with a 20.57% Open Rate and 19.80% Click-to-Open Rate.
OPEN RATE is anyone who opens the email.
CLICK-TO-OPEN RATE is the percentage of openers who also clicked to engage within the email.
BLUE SKY DASHBOARD - DRIVER INFLUENCE
In addition to quick access across current leads, sales mining, and sales, service, and marketing performance overviews, Blue Sky Dashboards expand robust analytics for insight into how your campaigns are contributing to your dealership's direct bottom line with details like gross and net sales and service breakouts. This helps you make smarter, more efficient, and ultimately the most cost-effective marketing decisions to meet and exceed your short and long-term business objectives.
Here are some impressive Service and Sales Influence results from the case study:
When we break it down even further, we find that a whopping 43.5% of total influenced revenue came from our Used Aged Inventory product emails alone. That's huge news in helping to propel our dealer-clients over their competition in today's challenging automotive inventory market.
DRIVING WEBSITE AND SHOWROOM TRAFFIC, CONVERSIONS, AND SALES
3 Birds is committed to transparency in our reporting and sharing results that we can cross-reference with other trusted partners. Our dedicated Digital Strategists actively set goal conversions in Google Analytics and track multiple traffic drivers in order to recommend performance optimization and offer consultation as an extension of our clients' own teams.
Reports revealed that traffic driven to this Kia dealership's website was not only high volume but high quality, too:
- 3 Birds email campaigns achieved a Goal Conversion Rate of 62.97%, far exceeding the overall Average per View from all sources of 37.35%.
- 3 Birds produced over 1600 website sessions with time on site at almost 2 minutes per session.
100% ELIGIBLE FOR KIA CO-OP FUNDS
We're approved for Co-Op because we've proven to Kia that our technology works. Digital Marketing powered by 3 Birds sparks prospect, sold, service, and retention interest, influences purchase intenders, and converts them all into buyers...faster. 73% more and 27% faster, in fact. Target changing consumer behavior with an agile platform that pivots dynamic messaging in real-time and unlock your data. Unleash your full ROI potential.
Successful dealers consider us essential to their business because we have earned the highest recommendations as good partners. Let us do your heavy co-op lifting, too. If you haven't already, we invite you to reach out and schedule a strategy session to learn more.