3 Birds Hires National OEM Accounts Director to Expand Business Development Capabilities

04.03.21 01:08 PM By Gina

Automotive industry veteran Cherise Reynolds joins the 3 Birds Marketing team

CHAPEL HILL, North Carolina (March 5, 2021) – 3 Birds Marketing LLC, is pleased to welcome Cherise Reynolds to the team as director of national OEM accounts. The company is a leading customer journey and vehicle lifecycle business intelligence and digital marketing platform provider in automotive. Reynolds will be responsible for maintaining and developing Tier 1 and Tier 2 client partnerships in North America.


Reynolds has over 15 years of automotive experience working closely with Dealers and directly with manufacturers; successfully selling and implementing industry technology, programs, and services to increase revenue and improve the customer experience. A graduate of Cleveland State University with a focus in marketing, she currently resides in Ohio with her husband and son and where she strives to break 90 in her golf game and passionately supports St. Jude’s Children’s Hospital.


“I was drawn to 3 Birds because it prioritizes being a responsible partner at the core of its company values,” Reynolds commented. “I’m looking forward to working with our entire team to build on its strong foundation, current momentum, and help create a successful future.”


“We pride ourselves on being true partners and working with our clients to advance their business objectives here at 3 Birds. It’s a philosophy that has earned us loyalty across every tier of the automotive industry from OEMs and dealers across the country. Cherise brings notable expertise in the space to our organization and is a stellar addition to our team,” said Judd. “We look forward to fostering new relationships and grow our brand base in the coming year and beyond.”



About 3 Birds Marketing

3 Birds Marketing is a new breed in business intelligence providing automotive’s benchmark fully-integrated automated marketing and data management platform, architected to dynamically adapt to changing consumer behavior. This fully-integrated platform offers a comprehensive marketing loop for dealers that promotes customer engagement, delivers better-qualified leads, increases conversions, and provides marketing analytics and data. To find out more, contact us at (877) 285-1094 or request an appointment at 3birds.net/contact




Media Contact:

Gina Reuscher

Director, Demand Generation